Potential markets studies are important in the regular course of business, so that the decision making is assertively based on market analysis, minimizing the risk and preventing the waste of time and effort in different environments.
ABIMAQ Market Intelligence develops studies focused on foreign markets of target countries. Studies may be directed to a particular sector and country, as ABIMAQ has 27 sectoral chambers, or otherwise focus on a single product.
At first, quantitative data analysis are presented in the market study, such as: import and export dynamics, Brazilian share in the target market imports and their dynamics, in addition to indexes such as:
- Revealed comparative advantage (RCA) Index – it determines the country competitiveness as to a given product/segment when compared to the world;
- Relative Vocation for Imports (RVI) Index – it determines the import flow given the economy size (GDP) vis-à-vis the world.
The purpose of this first section of the study is to briefly identify where the Brazilian products can be competitive. Once finished this first phase, ABIMAQ Market Intelligence steps up to Phase II, with the analysis of geopolitical data, trade agreements with Brazil, and tariff and non-tariff barriers that may or may not favor business. With the collaboration of the industry or the company regarding the specific knowledge of the product(s), to better understand these data.
The market study may not only be applicable to several actions of ABIMAQ in association with Apex-Brasil, so as to promote the Brazilian product, but also will serve as a tool to enable companies to build their own international market strategies.
For further information, please contact ieda.lima@brazilmachinery.com or call (+55 11) 5582.6344.